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THE TOTAL REVENUE MANAGEMENT BLOG
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What Do Customers Think About Variable Pricing in Restaurants?
I recently did a study on customer reaction to variable pricing in restaurants, particularly with regard to delivery pricing. I found...
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What About Robots in Restaurants?
Well, it's already happening!! Given the labour shortage and the growing acceptance of technology by both consumers AND restaurant...
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Turning Up the Heat: Mastering High-Demand Strategies in Restaurant Revenue Management
In my previous few articles, I explored the restaurant revenue management (RM) toolbox. In this article. I dive into the 'hot'...
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What Happy Hour Teaches Us About Dynamic Pricing
In my last article, I talked about the all-purpose shelf. In this article, let’s talk about what the “cold” shelf. Every restaurant...
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The 'All-Purpose' Shelf: Your Swiss Army Knife in Revenue Management
In my previous article, we ventured into the world of restaurant revenue management (RM) tools. In this article, we'll delve into the...
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The RM Toolbox
Allow me to share two experiences that shaped my perspective on RM tools. The first occurred around 40 years ago during a short course...
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