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The 'All-Purpose' Shelf: Your Swiss Army Knife in Revenue Management

In my previous article, we ventured into the world of restaurant revenue management (RM) tools. In this article, we'll delve into the “All-Purpose” shelf, or the Swiss Army Knife of the RM toolbox.

The Swiss Army Knife has four tools you can use regardless of how busy or slow your restaurant is. Menu design and menu engineering can not only help you increase your profitability but can also enhance the customer experience. As I’ve discussed in previous articles, strategic pricing can help you make sure that you’re getting the most out of your restaurant as you can while maintaining customer satisfaction. In addition, appropriate upselling and suggestive selling can help drive your average check and if used appropriately, can also help improve the guest experience.

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