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Driving First Party Orders: Lessons from the Hotel Industry

Restaurants can take cues from the hotel industry's challenges with OTAs to enhance customer loyalty and drive direct orders. Strategies like offering unique services, leveraging loyalty programs, selecting menu exclusives, and promoting the brand can reshape the dining landscape. As direct orders become the ultimate goal, restaurants can adopt tactics from the hotel playbook to transform customers into devoted patrons. Explore the world of first-party orders and redefine your approach to dining in my QSR article from June 2023.

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