I recently completed a study on how hoteliers around the world (1000 strong!) had been affected by Covid and also to learn more about the tactics that they had used to navigate the pandemic. Not surprisingly, hotel performance (occupancy, ADR and RevPAR) was down by 30 - 40%.
I looked at several areas including the current situation, health and hygiene restrictions in place, tactics that hotels had used to stay afloat and predictions on the length of recovery. I also asked for advice on best practices and also on things to avoid.
The results were absolutely fascinating! Not surprisingly, there were major differences by part of the world. For example, most countries represented had some sort of border controls in place, but in Asia-Pacific (APAC) and Middle East/Africa (MEA) government played a much stronger role in managing quarantine restrictions.
These differences carried over into the sorts of tactics employed. For example, respondents in APAC and MEA were much more likely to have successfully offered delivery from their restaurants and serving as a quarantine hotel. In addition, cost-cutting practices had been widely adopted, respondents in APAC and MEA were much more likely to have reduced employee hours while respondents from the Americas and Europe were more likely to have furloughed employees and re